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Team Bios

Michele Yates

Founder

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Michele graduated from the University of Nevada Las Vegas in May of 2005 where she earned a degree in Kinesiological Sciences with a concentration in fitness management. Her personal training journey began in 2003 with a paid internship at Club Sport Green Valley, Henderson NV.  Michele has accumulated over two decades of experience in group training, kids fitness, individual training/coaching, fitness club, and personal studio management.  She continues to grow with multiple other earned certifications such as Holistic Nutrition and Life Coaching. Her educational background and experience provides her with professionalism in confidence building, nutrition, cardio, core, pelvic floor dysfunction, strength, flexibility, biking, backpacking, running, and ultimately as a performance coach. 

 

Her faith is unwavering despite numerous surgeries, miscarriages and health battles. She is a mother of 1 beautiful girl, 3 large rescue dogs, and one turtle. A wife to Wyatt Yates. Michele was raised catholic but soon found her home with Christianity and is a member at  Flatirons Church Colorado. 

 

In running, Michele is a 2x Olympic Trials qualifier in the marathon and a 4x USATF National Team member in the mountain and ultra trail events representing the US at the World and NACAC Championships.  She has completed over 20 marathons, with 9 wins, and still holds numerous course records at the elite level.  She is a 4x National Champion in the ultra trail events and has numerous course records and wins in trail and ultra races. Michele was also crowned Ms. Figure Colorado in 2008 where she had no less than a top 2 finish in each event she competed in within the year. She has owned her coaching business for running and fitness for over 10 years, helping thousands of people from all walks of life. 

 

CREDENTIALS:
  • Bachelor's Degree in Kinesiological Sciences with a concentration in fitness management

  • Certified Holistic Nutritionist (AFPA)

  • Certified Life Coach (LCTI)

  • NFHS/USATF Cross Country Coaching Certified 

  • Licensed U.S. Soccer Youth Coach 

  • Owner/Founder/Director of Coaching at Rugged Running (10years+ in business)

  • 2x Olympic Trials Marathon Competitor

  • USA Team-  World Mountain Trail Championships 2011

  • USA Team-NACAC 2012

  • USA Team- World Trail Championships 100k

  • 9 Road Marathon Wins 

  • Ms. Figure Colorado 2008

  • UNLV Steeplechase Record Holder

  • UNLV Indoor Track 5k Record

  • 4x National Champion (50 mile Trail 2012,2013-record holder and 100k Trail 2013, 50K Trail and record holder) 

  • Ultra Runner of the Year 2013

  • Multiple Course Records in multiple courses (road/trail/mountain) and multiple distances. (5k-over 100 miles)

  • Mountain Biking podium finishes. 

Michele Yates
Salynda Heinl
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